How Emerging States are Re-shaping the Global Order?

Endast inbjudna · The Auditorium of Finnish Institute of International Affairs · 13.11.2012 14:00 - 16:00

Endast inbjudna

How Emerging States are Re-shaping the Global Order?

The seminar will focus on the impact of BRICS-countries on the future share of global order. The cross-cutting theme is the role of soft power in the emergence of Brazil, Russia, India, China and South Africa. Many of the emerging powers are now focusing on the soft power capabilities. One fundamental change is taking place in the global media and political persuasion. What types of actors are BRICS in the new world order? How the global shift influences local political contestations? How the new contours of power change the parameters of underlying cultural conflicts? How the realm of global communication reflects the power transformation?

The seminar is organized in cooperation with the project ”Media systems in flux: The challenge of BRICS countries” funded by the Academy of Finland and based in the University of Tampere, see

Chair: Dr Mika Aaltola, Programme Director, Finnish Institute of International Affairs


Power shifts and cultural conflict
Professor Colin Sparks, Hong Kong Baptist University

Communication and global power shifts: A view on China
Professor Yuezhi Zhao, Simon Fraser University, Canada

Russia in the new world order: Communication dimension
Professor Elena Vartanova, Lomonosov Moscow State University.

South African media: local contests and global shifts
Professor Herman Wasserman, Rhodes University, South Africa

Comments: Tony Addison, Chief Economist and Deputy Director, UNU-WIDER

For more information, please do not hesitate to contact: Ms Eeva Innola, tel. +358 9 4327710,


sparks Presentation by Colin Sparks
zhao Presentation by Yuezhi Zhao
vartanova Presentation by Elena Vartanova
wasserman Presentation by Herman Wasserman